Coke versus Pepsi : Is The War Finally Over? Check Yourself
Coke versus Pepsi: The ultimate war of 2 major players fighting for the top position in a huge global market. The cola and carbonated beverage industry reaches to virtually all corners of the planet, and the majority of the market share comes under these 2 huge companies Coke and Pepsi. With such a huge market and enormous revenue potential in an industry such as this, it is no wonder that the Coke vs Pepsi competition is so fierce.
The fight between Company is so fierce that they have produced great deal of Video and Print Ads to Stamp ” I AM SUPERIOR” lable and most of them are funny and interesting .I am gonna share the most popular ads of all , and would also share some prominent information about both the companies exposing out the Famous COLA WAR.
Pepsi ads often focused on celebrities choosing Pepsi over Coke, supporting Pepsi’s positioning as “The Choice of a New Generation.” In 1975, Pepsi began showing people doing blind taste tests called Pepsi Challenge in which they preferred one product over the other, and then they began hiring more and more popular spokespersons to promote their products. In their hope to win the Cola Wars a Concorde was painted blue with PEPSI written across it in white lettering.
In the late 1990s, Pepsi launched its most successful long-term strategy of the Cola Wars,
Pepsi Stuff. Consumers were invited to “Drink Pepsi, Get Stuff” and collect Pepsi Points on billions of packages and cups. They could redeem the points for free Pepsi lifestyle merchandise. After researching and testing the program for over two years to ensure that it resonated with consumers, Pepsi launched Pepsi Stuff, which was an instant success. Tens of millions of consumers participated. Pepsi outperformed Coke during the summer of the Atlanta Olympics – held in Coke’s hometown – where Coke was a lead sponsor of the Games. Due to its success, the program was expanded to include Mountain Dew, and into Pepsi’s international markets worldwide. The company continued to run the program for many years, continually innovating with new features each year.
Coca-Cola and Pepsi engaged in a “cyber-war” with the re-introduction of Pepsi Stuff in 2005 & Coca-Cola retaliated with Coke Rewards.
This cola war has now concluded, with Pepsi Stuff ending its services and Coke Rewards still offering prizes on their website. Both were loyalty programs that give away prizes and product to consumers after collecting bottle caps and 12 or 24 pack box tops, then submitting codes online for a certain number of points. However, Pepsi’s online partnership with Amazon allowed consumers to buy various products with their “Pepsi Points”, such as mp3 downloads. Both Coca-Cola and Pepsi previously had a partnership with the iTunes Store.